Digital signage is probably most utilized by today's retail industry. With declining cost of ownership in computers and digital displays, retail owners are gaining unprecedented benefit from digital signage. Whether that is a small shop in private ownership, or international chain; digital signage enriches customer experience, and stimulate buying desire at point-of-sales to drive revenue.
Drive customer orientated marketing campaigns through the use of tagging technologies (VIP Card, NFC, RFID, facial recognition, etc) and customer database; Interactive way finding kiosk to help customer navigate a large shopping mall; Or use it to display digital art and audio-visual ambiance to maximize customer in-store experience. Digital signage is an operating essential in modern retail.